{"id":6472,"date":"2023-03-14T13:02:22","date_gmt":"2023-03-14T12:02:22","guid":{"rendered":"https:\/\/semhexagon.com\/es\/?p=6472"},"modified":"2023-03-16T11:03:16","modified_gmt":"2023-03-16T10:03:16","slug":"tiktok-publicidad","status":"publish","type":"post","link":"https:\/\/semhexagon.com\/es\/paid-media\/tiktok-publicidad\/","title":{"rendered":"Lo que no sabias de TikTok, pero nosotros s\u00ed"},"content":{"rendered":"[vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bb20px\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb left_padding_desktop=\u00bb2%\u00bb constrain_group_2=\u00bbyes\u00bb right_padding_desktop=\u00bb2%\u00bb left_padding_phone=\u00bb0″ right_padding_phone=\u00bb0″ text_color=\u00bbdark\u00bb text_align=\u00bbcenter\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0″ overlay_strength=\u00bb0.3″ gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb gradient_type=\u00bbdefault\u00bb][vc_column column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb left_margin=\u00bb15%\u00bb constrain_group_2=\u00bbyes\u00bb right_margin=\u00bb15%\u00bb left_margin_tablet=\u00bb5%\u00bb constrain_group_4=\u00bbyes\u00bb right_margin_tablet=\u00bb5%\u00bb left_margin_phone=\u00bb0″ right_margin_phone=\u00bb0″ column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bblarge_depth\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0″ gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

\u00bfSe puede tener la cara de escribir un post con los datos que tienes que saber de TikTok sin tener una m\u00edsera cuenta de TikTok activa? S\u00ed, se puede<\/strong>, y para esto est\u00e1 aqu\u00ed Hexagon, para superar los l\u00edmites<\/strong> y desarrollar todo el potencial que tienes dentro. Para vender campa\u00f1as de publicidad online automatizadas con TikTok<\/strong><\/a>\u00a0tambi\u00e9n, pero primero lo primero.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb top_padding=\u00bb2%\u00bb bottom_padding=\u00bb2%\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][image_with_animation image_url=\u00bb6474″ image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

Como muestra de nuestro af\u00e1n de superaci\u00f3n, no solo vamos a escribir las\u00a0claves<\/strong> que tienes que saber para triunfar en TikTok<\/strong> sin haber hecho una sola publicaci\u00f3n, sino que nos vamos a basar en el informe \u201cEstudio TikTok 2023 \u201c<\/strong><\/a> que nuestros amigos de Metricool<\/strong> han sacado recientemente. Juan Pablo y Laura, os debemos una sidra.<\/span><\/p>\n

Acomp\u00e1\u00f1anos en este ejercicio de \u00e9tica marketiniana<\/strong> y arrojo sin l\u00edmites: \u00a0<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb css=\u00bb.vc_custom_1678289821873{padding-top: 2% !important;padding-bottom: 2% !important;}\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbLas claves en TikTok para triunfar como la CocaCola\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23d70033″ use_theme_fonts=\u00bbyes\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbCambiaron las reglas del juego!\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033″ use_theme_fonts=\u00bbyes\u00bb css=\u00bb.vc_custom_1678289864686{padding-bottom: 1% !important;}\u00bb][vc_column_text]\n

Nunca mejor dicho, en esta maravillosa plataforma, consumir contenido no depende de seguir a alguien, <\/strong>sino del contenido que el usuario consume.<\/span><\/p>\n

Ahora es cuesti\u00f3n de calidad<\/strong> no de cantidad, no es necesario tener m\u00e1s seguidores para tener m\u00e1s visualizaciones. Incluso, seg\u00fan el estudio, el promedio de visualizaciones por follower es mayor cuando tienes menos seguidores (0-100).\u00a0<\/span><\/p>\n

As\u00ed que lo tenemos claro, nuestro primer Tiktok ser\u00e1 subir a nuestros elfos a las mesas de la ofi, ponerlos a bailar La Macarena y que grite \u00a1hexagon! – aqu\u00ed solo contenido de calidad<\/strong>– \ud83d\ude42<\/span><\/p>\n

En conclusi\u00f3n, tu contenido en Tiktok esta expuesto a una audiencia mucho m\u00e1s grande<\/strong> que solo tus seguidores. As\u00ed que, el tama\u00f1o de followers no influye.\u00a0<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbSe tiene que publicar\u2026 y mucho\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033″ use_theme_fonts=\u00bbyes\u00bb css=\u00bb.vc_custom_1678289883478{padding-top: 1% !important;padding-bottom: 1% !important;}\u00bb][vc_column_text]\n

La media de publicaci\u00f3n en TikTok es mayor que en otras redes. Su frecuencia de publicaci\u00f3n est\u00e1ndar es de 3 veces por semanas<\/strong>, que puede llegar a convertirse en dos videos al d\u00eda en cuentas Huge (+50.001 seguidores).\u00a0<\/span><\/p>\n

Adem\u00e1s, existe la tendencia de que mientras m\u00e1s crezca la cuenta m\u00e1s aumenta la frecuencia de publicaci\u00f3n<\/strong>.\u00a0<\/span><\/p>\n

Seg\u00fan el estudio, al aumentar la frecuencia de publicaci\u00f3n, aumentan las visualizaciones o interacciones, pero en el engagement no existe una diferencia significativa<\/strong>. No seas pesado, recuerda que a TikTok le importa la calidad del contenido.\u00a0<\/span><\/p>\n

No tendremos TikTok -a\u00fan- pero sabemos de lo que hablamos my friend, compru\u00e9balo t\u00fa mismo registr\u00e1ndote por aqu\u00ed<\/a>.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb css=\u00bb.vc_custom_1678378222173{padding-top: 2% !important;}\u00bb][vc_column_inner column_padding=\u00bbpadding-2-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bbright\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb advanced_gradient_angle=\u00bb0″ gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/2″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbLo que tengas que contar, enr\u00f3llate un poco\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033″ use_theme_fonts=\u00bbyes\u00bb css=\u00bb.vc_custom_1678289902212{padding-top: 1% !important;padding-bottom: 1% !important;}\u00bb][vc_column_text]\n

Todos hemos sido v\u00edctimas de las historias por partes de TikTok, s\u00ed tambi\u00e9n nos incluimos. El estudio explica que mientras m\u00e1s largo sea el video hay m\u00e1s posibilidades de interacci\u00f3n y alcance<\/strong>.\u00a0<\/span><\/p>\n

As\u00ed que, puedes lanzarte a llorar sin miedo a contar por TikTok como te a dejado tu novix, que mientras mas largo sea el video, m\u00e1s interacci\u00f3n y engagement. \u00a0<\/span><\/p>\n

Seg\u00fan el estudio los videos que duran m\u00e1s de 54 segundos<\/strong> pueden tienen una media de 32,1K<\/strong> de visualizaciones, Por otro lado, la media de los videos de hasta 9 segundos baja a los 21K de visualizaciones.\u00a0<\/span><\/p>\n

Te lo volvemos a recordad, CA-LI-DAD,\u00a0 contenido de valor<\/strong>, danos todo el salseo. A final de cuentas todos nos hemos enterados del triangulo amoroso Selena-Justin-Haily porque Tiktok sabe que vivimos para el cotilleo.\u00a0<\/span><\/p>\n

Por si te perdiste, m\u00e1s followers<\/strong> suelen llevar a videos m\u00e1s largos<\/strong> y videos m\u00e1s largos tienen m\u00e1s visitas<\/strong>. De nada.\u00a0<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb advanced_gradient_angle=\u00bb0″ gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/2″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][image_with_animation image_url=\u00bb6546″ image_size=\u00bbmedium_large\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-1-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bbtop\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb advanced_gradient_angle=\u00bb0″ gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbFor you page es tu gran aliado\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033″ use_theme_fonts=\u00bbyes\u00bb css=\u00bb.vc_custom_1678289926267{padding-top: 1% !important;padding-bottom: 1% !important;}\u00bb][vc_column_text]\n

Como personas de marketing que somos, aqu\u00ed hablamos de fuentes de tr\u00e1fico<\/strong>. El for you page, secci\u00f3n m\u00e1gica de TikTok, en la que el algoritmo detecta lo que consumes y te muestra contenido de tu inter\u00e9s<\/strong>.\u00a0<\/span><\/p>\n

Pues ag\u00e1rrate a la silla (o donde est\u00e9s) porque es la principal fuente de tr\u00e1fico de TikTok, flipante \u00bfno?. Sigue flipandolo porque la secci\u00f3n for you es la fuente de tr\u00e1fico de cerca del 75% de visitas en videos<\/strong>. Much\u00edsimo m\u00e1s abajo esta \u201cFollow\u201d con el 8,49%, seguido de perfil personal con 3,66% y b\u00fasqueda con 2,81%.\u00a0<\/span><\/p>\n

Ahora, no creamos que followers no vale de nada, al final son tus fieles seguidores, all\u00ed se crea el engagement<\/strong>. Adem\u00e1s, al crecer el numero de seguidores, aumenta el tr\u00e1fico por followers.\u00a0<\/span><\/p>\n

Pero, dato curioso, a\u00fan aumentando el tr\u00e1fico por followers, for you no constituye menos del 56%<\/strong> de la fuente de tr\u00e1fico. Es por eso que tu nuevo gran y mejor amigo es el for you page, a parte de hexagon, claro esta decirlo.\u00a0<\/span><\/p>\n

Con toda esta chapa tendr\u00edas que ser el am@ del cotarro, pero, si a pesar de nuestros datos no consigues tus objetivos o quieres llegar a ellos m\u00e1s r\u00e1pidamente\u2026siempre te queda la publicidad en TikTok y, ah\u00ed, s\u00ed que somos especialistas<\/strong>. Tanto que en cinco minutos hemos creado esta Gu\u00eda para crear campa\u00f1as de publicidad online en TikTok que es lo mismo que tardas, usando Hexagon, en crearlas.\u00a0<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb css=\u00bb.vc_custom_1678289836203{padding-top: 2% !important;padding-bottom: 2% !important;}\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbCampa\u00f1as en TikTok, aprende con nuestra Gu\u00eda express para TikTok\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23d70033″ use_theme_fonts=\u00bbyes\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

Las redes sociales podr\u00edan ya convertirse en los cortes comerciales con sus anuncios, TikTok no es la excepci\u00f3n. Hemos decidido que te explicaremos brevemente como crear una campa\u00f1a en TikTok<\/strong> con una imagen de como se ven las m\u00e9tricas en hexagon, por si quieres saberlo. Ya sabes que en hexagon podemos crearte las campa\u00f1as que quieras en TikTok y 7 plataformas m\u00e1s.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][image_with_animation image_url=\u00bb6537″ image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n

Antes que nada, para crear campa\u00f1as, tienes que hacerlo desde su web TikTok Ads<\/a>. Desde all\u00ed, tendr\u00e1s que dar toda la informaci\u00f3n de registro, bien sea por marca personal o empresa, a partir de ah\u00ed: <\/span><\/p>\n

1. Crea tu campa\u00f1a:<\/strong> Tan f\u00e1cil como tan pronto tener acceso a tu cuenta business, clicar sobre <\/span>\u201cCampa\u00f1a\u201d<\/strong> y luego en <\/span>\u201cCrear\u201d.<\/strong><\/p>\n

2. Establece un objetivo:<\/strong> Seg\u00fan tus necesidades, TikTok te permite escoger entre; tr\u00e1fico, conversiones y descargas de apps.\u00a0<\/span><\/p>\n

3. Establece un presupuesto:<\/strong> Aqu\u00ed podr\u00e1s escoger entre un presupuesto diario<\/strong> o total<\/strong>.<\/span><\/p>\n

4. Crea un grupo de anuncios:<\/strong> En este apartado podr\u00e1s a\u00f1adir la ubicaci\u00f3n del anuncio<\/strong>, y si quieres que aparezca solo en TikTok o tambi\u00e9n en el resto de apps del grupo. Asimismo tendr\u00e1s que establecer las keywords<\/strong> y definir tu p\u00fablico objetivo<\/strong>.\u00a0<\/span><\/p>\n

5. Optimiza tus campa\u00f1as:<\/strong> Dentro de esta secci\u00f3n podr\u00e1s escoger \u201cSmart Optimization\u201d<\/strong> para optimizar tu anuncio de forma constante seg\u00fan el objetivo. Tambi\u00e9n podr\u00e1s establecer los d\u00edas en los que quieres que circule tu anuncio.\u00a0<\/span><\/p>\n

6. Dise\u00f1a tu anuncio:<\/strong> Si lo de ponerte a grabar videos en tu salita no es lo tuyo, \u00a1Calma pueblo! TikTok deja a tu disposici\u00f3n el \u201cVideo Creation Kit\u201d<\/strong>, para que puedas crear tu video a partir de plantillas. A este video le puedes agregar un texto de hasta 80 caracteres y el famoso call to action.\u00a0<\/span><\/p>\n

Con esto tienes las bases para crear campa\u00f1as en TikTok, si has prestado algo de atenci\u00f3n durante todo esto algo podr\u00e1s hacer. Peeeero, si no lo hiciste, siempre puedes registrarte en hexagon y dejar que nosotros creemos tus campa\u00f1as en TikTok, o donde quieras, nosotros somos multitareas.<\/span>\u00a0<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb3%\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1″ background_hover_color_opacity=\u00bb1″ column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb advanced_gradient_angle=\u00bb0″ gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3″ width=\u00bb1\/1″ tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][nectar_btn size=\u00bbjumbo\u00bb button_style=\u00bbregular\u00bb button_color_2=\u00bbExtra-Color-1″ icon_family=\u00bbnone\u00bb nofollow=\u00bbtrue\u00bb text=\u00bb\u00a1REGISTRATE YA!\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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