{"id":922,"date":"2022-08-01T13:14:12","date_gmt":"2022-08-01T11:14:12","guid":{"rendered":"https:\/\/semhexagon.com\/?page_id=922"},"modified":"2026-02-12T16:06:17","modified_gmt":"2026-02-12T15:06:17","slug":"guia-paid-media","status":"publish","type":"page","link":"https:\/\/semhexagon.com\/es\/guia-paid-media\/","title":{"rendered":"Gu\u00eda de Paid Media"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bb5234&#8243; bg_position=\u00bbcenter center\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb left_margin=\u00bb10%\u00bb constrain_group_8=\u00bbyes\u00bb right_margin=\u00bb10%\u00bb left_margin_phone=\u00bb0%\u00bb constrain_group_12=\u00bbyes\u00bb right_margin_phone=\u00bb0%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color=\u00bbrgba(255,255,255,0.81)\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbCAMPA\u00d1AS PAID MEDIA\u00bb font_container=\u00bbtag:h1|text_align:center|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeIn\u00bb css=\u00bb.vc_custom_1674588218170{padding-top: 15% !important;padding-right: 15% !important;padding-bottom: 20px !important;padding-left: 15% !important;}\u00bb][vc_custom_heading text=\u00bb\u00bfQuieres saber m\u00e1s sobre Paid Media? La gu\u00eda definitiva con ejemplos para aprender a lanzar campa\u00f1as de Paid Media.\u00bb font_container=\u00bbtag:h2|font_size:28px|text_align:center|color:%23333333&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeIn\u00bb css=\u00bb.vc_custom_1674588893796{padding-top: 0px !important;padding-right: 8% !important;padding-bottom: 15% !important;padding-left: 8% !important;}\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb left_margin=\u00bb10%\u00bb constrain_group_8=\u00bbyes\u00bb right_margin=\u00bb10%\u00bb left_margin_phone=\u00bb0%\u00bb constrain_group_12=\u00bbyes\u00bb right_margin_phone=\u00bb0%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bb\u00bfQu\u00e9 es Paid Media?\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbflipInX\u00bb css=\u00bb.vc_custom_1674216284289{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_column_text]<span style=\"font-weight: 400; font-family: nexa; font-size: 14pt; color: #999999;\">Cuando hablamos de Paid Media, o medios de pago, hablamos de todos aquellos medios o plataformas en las que se paga para publicar anuncios. Estos pueden ser tanto tradicionales (televisi\u00f3n, radio, revistas, peri\u00f3dicos\u2026) como medios digitales. Fundamentalmente al hablar de campa\u00f1as de paid media nos referimos a campa\u00f1as de publicidad online, ya sea SEM o campa\u00f1as en redes sociales.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_color=\u00bb#ffffff\u00bb scene_position=\u00bbcenter\u00bb constrain_group_1=\u00bbyes\u00bb constrain_group_2=\u00bbyes\u00bb left_margin=\u00bb10%\u00bb constrain_group_8=\u00bbyes\u00bb right_margin=\u00bb10%\u00bb left_margin_phone=\u00bb0&#8243; constrain_group_12=\u00bbyes\u00bb right_margin_phone=\u00bb0&#8243; text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bb15px\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb gradient_type=\u00bbdefault\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; font_color=\u00bb#ffffff\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bb\u00bfPara qu\u00e9 sirve Paid Media?\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbflipInX\u00bb css=\u00bb.vc_custom_1674216291272{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Ahora que est\u00e1 claro el significado de paid media, \u00bfpara qu\u00e9 sirve?<\/span><\/p>\n<p><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Preguntarse esto es lo mismo que preguntarse para qu\u00e9 sirve la publicidad.<\/span><\/p>\n<p><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Hacer publicidad no es \u00fanicamente intentar convencer a un usuario de que consuma un servicio o servicio. Los anuncios pueden usarse para transmitir un mensaje, ganar una reputaci\u00f3n, dar a conocer tu marca o que los usuarios recuerden tu producto\/servicio. Quiz\u00e1s tu cliente potencial no te necesita ahora, pero si en un futuro. Quiz\u00e1s si tu anuncio le llama la atenci\u00f3n, habla sobre \u00e9l con otra persona que si lo necesita.<\/span>[\/vc_column_text][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_single_testimonial testimonial_style=\u00bbbold\u00bb text_color=\u00bb#83cb8b\u00bb color=\u00bbDefault\u00bb quote=\u00bbQuien deja de hacer publicidad para ahorrar dinero, es como si parara el reloj para ahorrar el tiempo.\u00bb name=\u00bbHenry Ford\u00bb][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Tambi\u00e9n existen distintas etapas y a cada una de ellas suele estar asignado un objetivo distinto. No es lo mismo el lanzamiento de una marca donde la necesidad es darte a conocer, que una etapa m\u00e1s competitiva donde tu producto est\u00e1 al nivel de muchas otras marcas.<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbpadding-2-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color=\u00bb#f7f7f7&#8243; background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; font_color=\u00bb#191919&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text]\n<h3><span style=\"font-family: nexa; color: #d70033;\">Conceptos b\u00e1sicos sobre SEM<\/span><\/h3>\n[\/vc_column_text][image_with_animation image_url=\u00bb5289&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][vc_column_text]<span style=\"font-family: nexa;\">El concepto general de SEM (Search Engine Marketing) es aquel que engloba las estrategias, t\u00e9cnicas y herramientas que nos ayudan a aumentar la visibilidad y posicionamiento de un negocio o p\u00e1gina web en las p\u00e1ginas de resultados de los motores de b\u00fasqueda.<\/span>[\/vc_column_text][toggles style=\u00bbminimal_small\u00bb][toggle color=\u00bbDefault\u00bb heading_tag=\u00bbdefault\u00bb title=\u00bb\u00bfQu\u00e9 significa SEM?\u00bb][vc_column_text]<span style=\"font-family: nexa;\"><span style=\"font-family: nexa;\">SEM son las siglas de Search Engine Marketing o <a href=\"https:\/\/es.wikipedia.org\/wiki\/Mercadotecnia_en_motores_de_b%C3%BAsqueda\">mercadotecnica en motores de b\u00fasqueda<\/a>.<\/span><\/span>[\/vc_column_text][\/toggle][toggle color=\u00bbDefault\u00bb heading_tag=\u00bbdefault\u00bb title=\u00bb\u00bfEs lo mismo SEM que Paid Media?\u00bb][vc_column_text]<span style=\"font-family: nexa;\">De forma general se suele usar el concepto de SEM para referirnos a toda la <span style=\"color: #d70033;\">publicidad que se realiza en medios digitales.<\/span> Sin embargo, ese concepto es el de Paid Media, el cual engloba tanto campa\u00f1as SEM como campa\u00f1as de Social Ads.<\/span>[\/vc_column_text][\/toggle][toggle color=\u00bbDefault\u00bb heading_tag=\u00bbdefault\u00bb title=\u00bbKeywords\u00bb][vc_column_text]<span style=\"font-family: nexa;\">O palabras clave. Son el conjunto de palabras que introducen los usuarios cuando llevan a cabo una b\u00fasqueda en los <span style=\"color: #d70033;\">motores de b\u00fasqueda<\/span>.<\/span>[\/vc_column_text][\/toggle][toggle color=\u00bbDefault\u00bb heading_tag=\u00bbdefault\u00bb title=\u00bbImpresiones\u00bb][vc_column_text]<span style=\"font-family: nexa;\">Se dice que una impresi\u00f3n es cada vez que un <span style=\"color: #d70033;\">contenido es mostrado<\/span> a un usuario. No obstante, no es necesario que este haga ning\u00fan tipo de interacci\u00f3n con el contenido para que contabilice como impresi\u00f3n.<\/span>[\/vc_column_text][\/toggle][toggle color=\u00bbDefault\u00bb heading_tag=\u00bbdefault\u00bb title=\u00bbCTR\u00bb][vc_column_text]Click Through Rate o <span style=\"color: #d70033;\"><strong>porcentaje de clics<\/strong><\/span>: es la relaci\u00f3n entre el n\u00famero de clics hecho en el anuncio y las impresiones que ha tenido. Cu\u00e1nto mayor sea el CTR, mejor. Este valor variar\u00e1 dependiendo de la plataforma donde est\u00e9n tus anuncios. Por ejemplo, un CTR \u00f3ptimo en Facebook est\u00e1 entre un 0.6% y un 1.2%.[\/vc_column_text][\/toggle][toggle color=\u00bbDefault\u00bb heading_tag=\u00bbdefault\u00bb title=\u00bbCPC\u00bb][vc_column_text]Significa <span style=\"color: #d70033;\"><strong>Coste Por Clic<\/strong><\/span>. Es el precio que pagar\u00e1s por cada clic que se haga en tu anuncio.<\/p>\n<p>A la hora de hacer publicidad online, estableces un presupuesto que se ir\u00e1 consumiendo cada vez que los usuarios hagan clic en tu anuncio. El valor del CPC var\u00eda seg\u00fan tu producto, sector, palabras clave, red social&#8230;[\/vc_column_text][\/toggle][\/toggles][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb left_margin=\u00bb10%\u00bb constrain_group_8=\u00bbyes\u00bb right_margin=\u00bb10%\u00bb left_margin_phone=\u00bb0%\u00bb constrain_group_12=\u00bbyes\u00bb right_margin_phone=\u00bb0%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb disable_element=\u00bbyes\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bb\u00bfPara qu\u00e9 sirve Paid Media?\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbflipInX\u00bb css=\u00bb.vc_custom_1674216291272{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Ahora que est\u00e1 claro el significado de paid media, \u00bfpara qu\u00e9 sirve? <\/span><br \/>\n<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Preguntarse esto es lo mismo que preguntarse para qu\u00e9 sirve la publicidad.<\/span><\/p>\n<p><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Hacer publicidad no es \u00fanicamente intentar convencer a un usuario de que consuma un servicio o servicio. Los anuncios pueden usarse para transmitir un mensaje, ganar una reputaci\u00f3n, dar a conocer tu marca o que los usuarios recuerden tu producto\/servicio. Quiz\u00e1s tu cliente potencial no te necesita ahora, pero si en un futuro. Quiz\u00e1s si tu anuncio le llama la atenci\u00f3n, habla sobre \u00e9l con otra persona que si lo necesita.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_single_testimonial testimonial_style=\u00bbbold\u00bb text_color=\u00bb#83cb8b\u00bb color=\u00bbDefault\u00bb quote=\u00bbQuien deja de hacer publicidad para ahorrar dinero, es como si parara el reloj para ahorrar el tiempo.\u00bb name=\u00bbHenry Ford\u00bb][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Tambi\u00e9n existen distintas etapas y a cada una de ellas suele estar asignado un objetivo distinto. No es lo mismo el lanzamiento de una marca donde la necesidad es darte a conocer, que una etapa m\u00e1s competitiva donde tu producto est\u00e1 al nivel de muchas otras marcas.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb left_margin=\u00bb10%\u00bb constrain_group_8=\u00bbyes\u00bb right_margin=\u00bb10%\u00bb left_margin_phone=\u00bb0%\u00bb constrain_group_12=\u00bbyes\u00bb right_margin_phone=\u00bb0%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbEjemplos de campa\u00f1as de Paid Media\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbflipInX\u00bb css=\u00bb.vc_custom_1674588312298{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][image_with_animation image_url=\u00bb5236&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbFade In\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bb\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb max_width_mobile=\u00bbdefault\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb constrain_group_1=\u00bbyes\u00bb constrain_group_2=\u00bbyes\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb constrain_group_2=\u00bbyes\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbCampa\u00f1as de Facebook\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbslideInRight\u00bb css=\u00bb.vc_custom_1674216233077{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Facebook es uno de los medios sociales m\u00e1s elegidos por los anunciantes para hacer publicidad. Esta red social ha conseguido superar los 2.940 millones de usuarios activos al mes. Adem\u00e1s la inversi\u00f3n que necesitas es una de las m\u00e1s bajas entre la mayor\u00eda de las plataformas de publicidad online. Todo esto, junto con la posibilidad de tener una segmentaci\u00f3n muy detallada, la convierte en una opci\u00f3n muy llamativa para las empresas.<\/span><\/p>\n<p><a href=\"https:\/\/semhexagon.com\/es\/facebook\/\"><span style=\"font-family: nexa; color: #999999;\">Saber m\u00e1s sobre campa\u00f1as de facebook<\/span><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbCampa\u00f1as de Paid Media con Instagram\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbslideInRight\u00bb css=\u00bb.vc_custom_1678795884578{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Los anuncios de instagram comparten plataforma de administraci\u00f3n con facebook, ya que ambos son parte de Meta. Adem\u00e1s tambi\u00e9n ver\u00e1s que la inversi\u00f3n es parecida, al igual que las funcionalidades ola segmentaci\u00f3n. La mayor diferencia que encontrar\u00e1s es el p\u00fablico y el formato de anuncios. En instagram tendr\u00e1s un p\u00fablico m\u00e1s joven, donde captar su atenci\u00f3n depender\u00e1 sobre todo de lo atractivos que sean los anuncios.<\/span><\/p>\n<p><a href=\"https:\/\/semhexagon.com\/es\/instagram\/\"><span style=\"font-family: nexa; color: #999999;\">Saber m\u00e1s sobre campa\u00f1as de instagram<\/span><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbCampa\u00f1as de Paid Media con Google\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbslideInRight\u00bb css=\u00bb.vc_custom_1678795896221{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Nueve de cada diez usuarios usan Google como motor de b\u00fasqueda. Si, a nivel mundial. Pr\u00e1cticamente cualquier empresa que se inicie en el mundo de la publicidad digital empieza sus campa\u00f1as por Google, pero esta es una plataforma con muchos formatos de anuncios entre los que puedes perderte. Dependiendo de tus objetivos, de tu producto\/servicio y de unas cuantas cosas m\u00e1s, ser\u00e1 mejor lanzar tus campa\u00f1as en un sitio, en otro o en varios a la vez.<\/span><\/p>\n<p><span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/semhexagon.com\/es\/google-ads-sem\/\"><span style=\"font-family: nexa;\">Saber m\u00e1s sobre campa\u00f1as de Google<\/span><\/a><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbCampa\u00f1as de Paid Media con TikTok\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbslideInRight\u00bb css=\u00bb.vc_custom_1678795904644{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Tiktok, esa aplicaci\u00f3n que naci\u00f3 en 2016 y que inicialmente solo consist\u00eda en video de bailes y caidas. Actualmente, y desde 2021, es la aplicaci\u00f3n m\u00e1s descargada y ya cuenta con mas de mil millones de usuarios activos al mes.\u00a0<\/span><\/p>\n<p><span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/semhexagon.com\/es\/tiktok\/\"><span style=\"font-family: nexa;\">Saber m\u00e1s sobre campa\u00f1as de TikTok<\/span><\/a><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbCampa\u00f1as de Paid Media con Spotify\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbslideInRight\u00bb css=\u00bb.vc_custom_1678795913685{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Spotify se ha convertido en <b>la plataforma <\/b>de streaming de m\u00fasica m\u00e1s usada. Los usuarios tienen acceso a todas la m\u00fasica, podcast e incluso videos digitales. Los anuncios pueden ser interlocutados por profesionales de la red social o por el mismo anunciante.\u00a0<\/span><\/p>\n<p><span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/semhexagon.com\/es\/spotify\/\"><span style=\"font-family: nexa;\">Saber m\u00e1s sobre campa\u00f1as de Spotify<\/span><\/a><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbCampa\u00f1as de programatica\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbslideInRight\u00bb css=\u00bb.vc_custom_1674216191293{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">La publicidad program\u00e1tica es un tipo de publicidad digital que te permite adquirir espacios publicitarios e internet de forma automatizada. El crecimiento de este tipo de publicidad entre los anunciantes es imparable.<\/span><\/p>\n<p><span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/semhexagon.com\/es\/programatica-sem\/\"><span style=\"font-family: nexa;\">Saber m\u00e1s sobre campa\u00f1as de program\u00e1tica<\/span><\/a><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbCampa\u00f1as de Paid Media con Twitter\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbslideInRight\u00bb css=\u00bb.vc_custom_1678795927664{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">345 millones de usuarios activos al mes y 500 millones de tweet publicados al d\u00eda. Eso es lo que encontrar\u00e1s en esta red social. A trav\u00e9s de Twitter Ads podr\u00e1s promocionar tus propios tweets. Aumentar\u00e1s la visibilidad o la conversi\u00f3n, entre otros objetivos que te permite elegir la plataforma.<\/span><\/p>\n<p><span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/semhexagon.com\/es\/twitter\/\"><span style=\"font-family: nexa;\">Saber m\u00e1s sobre campa\u00f1as de twitter<\/span><\/a><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbCampa\u00f1as de Paid Media con Linkedin\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbslideInRight\u00bb css=\u00bb.vc_custom_1678795935404{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Linkedin es la red social profesional por excelencia. Desde establecer relaciones laborales, nuevas oportunidades de negocio hasta promocionar una oferta de empleo. Linkedin puede ser la plataforma que necesitas para hacer crecer tu marca. Define tu buyer person y segmenta tus anuncios hasta poder llegar a tu nicho.<\/span><\/p>\n<p><span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"https:\/\/semhexagon.com\/es\/linkedin\/\"><span style=\"font-family: nexa;\">Saber m\u00e1s sobre campa\u00f1as de linkedin<\/span><\/a><\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_margin=\u00bb5%\u00bb left_margin=\u00bb10%\u00bb constrain_group_8=\u00bbyes\u00bb right_margin=\u00bb10%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbTe ayudamos en tus campa\u00f1as de Paid Media\u00bb font_container=\u00bbtag:h2|text_align:center|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbflipInX\u00bb css=\u00bb.vc_custom_1678795971287{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb top_margin=\u00bb2%\u00bb constrain_group_7=\u00bbyes\u00bb bottom_margin=\u00bb2%\u00bb left_margin=\u00bb10%\u00bb constrain_group_8=\u00bbyes\u00bb right_margin=\u00bb10%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner equal_height=\u00bbyes\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb top_padding=\u00bb2%\u00bb constrain_group_1=\u00bbyes\u00bb bottom_padding=\u00bb2%\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb20px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbfontawesome\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-1&#8243; icon_padding=\u00bb5px\u00bb pointer_events=\u00bball\u00bb icon_fontawesome=\u00bbfa fa-rocket\u00bb][vc_custom_heading text=\u00bbEMPIEZA YA\u00bb font_container=\u00bbtag:h4|text_align:center|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInDown\u00bb][vc_column_text]<span style=\"font-family: nexa; color: #999999;\">Tardar\u00e1s <strong>menos de 20 segundos<\/strong> (si eres lento escribiendo no es nuestra culpa) en registrarte. Una vez hayamos validado tu cuenta, tendr\u00e1s acceso a todas las funcionalidades de la plataforma y podr\u00e1s empezar a cacharrear lo que quieras.<\/span>[\/vc_column_text][nectar_btn size=\u00bblarge\u00bb open_new_tab=\u00bbtrue\u00bb button_style=\u00bbregular\u00bb button_color_2=\u00bbAccent-Color\u00bb icon_family=\u00bbnone\u00bb text=\u00bbReg\u00edstrate\u00bb url=\u00bbhttps:\/\/app.semhexagon.com\/register\u00bb][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb20px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbfontawesome\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-1&#8243; icon_padding=\u00bb5px\u00bb pointer_events=\u00bball\u00bb icon_fontawesome=\u00bbfa fa-comments-o\u00bb][vc_custom_heading text=\u00bbSOLICITA UNA DEMO\u00bb font_container=\u00bbtag:h4|text_align:center|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInDown\u00bb][vc_column_text]<span style=\"font-family: nexa; color: #999999;\">Si a\u00fan tienes dudas y necesitas que alguien del equipo te explique en que puede ayudarte hexagon, puedes <strong>solicitar una videollamada con nosotros<\/strong>. La mayor\u00eda somos gente maja<\/span><span style=\"font-family: nexa; color: #999999;\">.<\/span>[\/vc_column_text][nectar_btn size=\u00bblarge\u00bb button_style=\u00bbregular\u00bb button_color_2=\u00bbAccent-Color\u00bb icon_family=\u00bbnone\u00bb text=\u00bbPru\u00e9bala\u00bb url=\u00bbhttps:\/\/calendar.google.com\/calendar\/u\/0\/appointments\/schedules\/AcZssZ2QilNiGnZL6NarsdvoLV15f0GbHIlST2z15VZAqjr3OypWGhzQcAvszbSOGqb0TmgVi1F5dbcf\u00bb][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb20px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbfontawesome\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-1&#8243; icon_padding=\u00bb5px\u00bb pointer_events=\u00bball\u00bb icon_fontawesome=\u00bbfa fa-book\u00bb][vc_custom_heading text=\u00bbINF\u00d3RMATE +\u00bb font_container=\u00bbtag:h4|text_align:center|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInDown\u00bb][vc_column_text]<span style=\"font-family: nexa; color: #999999;\">Inf\u00f3rmate por tu cuenta de todas las funcionalidades y ventajas que puede suponerte el uso de hexagon. Encontrar\u00e1s info por toda la web y en nuestras redes sociales. Empieza <strong>conociendo el funcionamiento<\/strong> de la plataforma y d\u00e9jate llevar por todas las p\u00e1ginas.<\/span>[\/vc_column_text][nectar_btn size=\u00bblarge\u00bb open_new_tab=\u00bbtrue\u00bb button_style=\u00bbregular\u00bb button_color_2=\u00bbAccent-Color\u00bb icon_family=\u00bbnone\u00bb text=\u00bb\u00bfC\u00f3mo funciona?\u00bb url=\u00bbhttps:\/\/semhexagon.com\/es\/como-funciona-hexagon\/\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bb5234&#8243; bg_position=\u00bbcenter center\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb left_margin=\u00bb10%\u00bb constrain_group_8=\u00bbyes\u00bb right_margin=\u00bb10%\u00bb left_margin_phone=\u00bb0%\u00bb constrain_group_12=\u00bbyes\u00bb right_margin_phone=\u00bb0%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-922","page","type-page","status-publish"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/semhexagon.com\/es\/wp-json\/wp\/v2\/pages\/922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semhexagon.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/semhexagon.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/semhexagon.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/semhexagon.com\/es\/wp-json\/wp\/v2\/comments?post=922"}],"version-history":[{"count":113,"href":"https:\/\/semhexagon.com\/es\/wp-json\/wp\/v2\/pages\/922\/revisions"}],"predecessor-version":[{"id":11664,"href":"https:\/\/semhexagon.com\/es\/wp-json\/wp\/v2\/pages\/922\/revisions\/11664"}],"wp:attachment":[{"href":"https:\/\/semhexagon.com\/es\/wp-json\/wp\/v2\/media?parent=922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}