{"id":2064,"date":"2022-08-24T14:52:54","date_gmt":"2022-08-24T12:52:54","guid":{"rendered":"https:\/\/semhexagon.com\/?page_id=2064"},"modified":"2026-02-12T15:54:44","modified_gmt":"2026-02-12T14:54:44","slug":"programatica-sem","status":"publish","type":"page","link":"https:\/\/semhexagon.com\/es\/programatica-sem\/","title":{"rendered":"Program\u00e1tica"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbPublicidad program\u00e1tica\u00bb font_container=\u00bbtag:h1|text_align:center|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbbounceInDown\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; 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font-size: 14pt; color: #999999;\">Introduce tus anuncios en m\u00e1s de <span style=\"color: #d70033;\">3.600 medios de prensa<\/span> especializados en formato banner o v\u00eddeo. La publicidad se integrar\u00e1 de manera nativa manteniendo el aspecto y la funcionalidad de la web donde se integran.<\/span>[\/vc_column_text][nectar_btn size=\u00bbjumbo\u00bb button_style=\u00bbregular\u00bb button_color_2=\u00bbExtra-Color-1&#8243; icon_family=\u00bbnone\u00bb text=\u00bb\u00a1REG\u00cdSTRATE GRATIS!\u00bb url=\u00bbhttps:\/\/panel.semhexagon.com\/es\/register\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb5%\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1&#8243; 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background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][milestone heading_inherit=\u00bbh2&#8243; symbol_position=\u00bbafter\u00bb subject_padding=\u00bb2%\u00bb color=\u00bbDefault\u00bb effect=\u00bbcount\u00bb symbol_alignment=\u00bbSuperscript\u00bb milestone_alignment=\u00bbdefault\u00bb number=\u00bb83&#8243; subject=\u00bbde los anunciantes nativos de 2021 fueron nuevos.\u00bb number_font_size=\u00bb92&#8243; symbol=\u00bb%\u00bb effect_delay=\u00bb150&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb5%\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bb\u00bfCu\u00e1les son los objetivos de una campa\u00f1a de program\u00e1tica?\u00bb font_container=\u00bbtag:h2|text_align:center|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][vc_column_text max_width=\u00bb500&#8243;]<span style=\"color: #999999; font-family: nexa; font-size: 14pt;\">Hexagon crear\u00e1 tu campa\u00f1a de <a href=\"https:\/\/semhexagon.com\/es\/programatica\/5-razones-publicidad-programatica-funciona\/\">publicidad program\u00e1tica<\/a> con algunos de estos cuatro objetivos.<\/span>[\/vc_column_text][vc_row_inner equal_height=\u00bbyes\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbfontawesome\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-1&#8243; icon_padding=\u00bb20px\u00bb pointer_events=\u00bball\u00bb icon_fontawesome=\u00bbfa fa-bullhorn\u00bb][vc_column_text css_animation=\u00bbfadeInUp\u00bb]\n<h3><span style=\"font-family: nexa;\">Conciencia<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_icon icon_family=\u00bbfontawesome\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-1&#8243; icon_padding=\u00bb20px\u00bb pointer_events=\u00bball\u00bb icon_fontawesome=\u00bbfa fa-car\u00bb][vc_column_text css_animation=\u00bbfadeInUp\u00bb]\n<h3><span style=\"font-family: nexa;\">Tr\u00e1fico<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_icon icon_family=\u00bbsteadysets\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-1&#8243; icon_padding=\u00bb20px\u00bb pointer_events=\u00bball\u00bb icon_steadysets=\u00bbsteadysets-icon-phone-landscape\u00bb][vc_column_text css_animation=\u00bbfadeInUp\u00bb]\n<h3><span style=\"font-family: nexa;\">Instalaci\u00f3n de Apps<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][nectar_icon icon_family=\u00bblinecons\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-1&#8243; icon_padding=\u00bb20px\u00bb pointer_events=\u00bball\u00bb icon_linecons=\u00bbvc_li vc_li-lab\u00bb][vc_column_text css_animation=\u00bbfadeInUp\u00bb]\n<h3><span style=\"font-family: nexa;\">Conversiones<\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb5%\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][image_with_animation image_url=\u00bb3112&#8243; image_size=\u00bbfull\u00bb animation_type=\u00bbentrance\u00bb animation=\u00bbNone\u00bb hover_animation=\u00bbnone\u00bb alignment=\u00bbcenter\u00bb border_radius=\u00bbnone\u00bb box_shadow=\u00bbnone\u00bb image_loading=\u00bbdefault\u00bb max_width=\u00bb75%\u00bb max_width_mobile=\u00bbdefault\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bb\u00bfQu\u00e9 formatos de anuncios existen?\u00bb font_container=\u00bbtag:h2|text_align:center|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][vc_column_text max_width=\u00bb500&#8243;]<span style=\"font-family: nexa; color: #999999; font-size: 14pt;\">Hexagon decidir\u00e1 cu\u00e1l es el formato de anuncio que m\u00e1s se adecua a tus objetivos. Cada uno tiene sus ventajas, pudiendo elegir entre incluir una imagen, un video, un carrusel o incluso un anuncio de tu app con un enlace para descargarla.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bb15px\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.8&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb parallax_bg=\u00bbtrue\u00bb parallax_bg_speed=\u00bbfast\u00bb shape_type=\u00bb\u00bb gradient_type=\u00bbdefault\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_row_inner equal_height=\u00bbyes\u00bb content_placement=\u00bbtop\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbcenter\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb css=\u00bb.vc_custom_1675086812781{margin-bottom: 2% !important;}\u00bb][vc_column_inner column_padding=\u00bbpadding-1-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; font_color=\u00bb#000000&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbfontawesome\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-1&#8243; icon_padding=\u00bb20px\u00bb pointer_events=\u00bball\u00bb icon_fontawesome=\u00bbfa fa-picture-o\u00bb][vc_column_text]\n<p style=\"text-align: center;\"><strong><span style=\"font-family: nexa; font-size: 14pt;\">Imagen<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">T\u00edtulo: max 100 caracteres<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Tama\u00f1o: 1200x800px<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbpadding-1-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbgrow-in\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb delay=\u00bb150&#8243; gradient_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbiconsmind\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-1&#8243; icon_padding=\u00bb20px\u00bb pointer_events=\u00bball\u00bb icon_iconsmind=\u00bbiconsmind-Finger-DragTwoSides\u00bb][vc_column_text]\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><span style=\"font-family: nexa; font-size: 14pt;\">Carrusel<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">T\u00edtulo: max 100 caracteres<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Nombre + logo de tu marca<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Elementos del carrusel: Entre 3 y 10 de 1:1<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbfontawesome\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-1&#8243; icon_padding=\u00bb20px\u00bb pointer_events=\u00bball\u00bb icon_fontawesome=\u00bbfa fa-download\u00bb][vc_column_text]\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><span style=\"font-family: nexa; font-size: 14pt;\">Apps<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Titulo: max 150 caracteres<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Logo de tu marca<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Imagen o GIF de 1:1<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbsmall_depth\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb boxed=\u00bbtrue\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/4&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][nectar_icon icon_family=\u00bbfontawesome\u00bb icon_style=\u00bbdefault\u00bb icon_color_type=\u00bbcolor_scheme\u00bb icon_color=\u00bbExtra-Color-1&#8243; icon_padding=\u00bb20px\u00bb pointer_events=\u00bball\u00bb icon_fontawesome=\u00bbfa fa-video-camera\u00bb][vc_column_text]\n<p style=\"text-align: center;\"><strong><span style=\"font-family: nexa; font-size: 14pt; color: #000000;\">Video<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Longitud: entre 6 s y 180 s<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">Proporci\u00f3n: 16:9<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">T\u00edtulo: max 60 caracteres<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbcenter\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb5%\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbTipos de Compra Program\u00e1tica\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbcenter\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb2%\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbProgram\u00e1tica directa\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][vc_column_text]\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Es la m\u00e1s tradicional, se realiza de forma individual no por puja. Se ofrece directamente el espacio publicitario al anunciante tras las negociaciones, en otras palabras, tras establecer el un CPM fijo y un volumen de impresiones garantizadas. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Para este tipo de compra program\u00e1tica no existe realmente la posibilidad de segmentar, ni de optimizar las campa\u00f1as seg\u00fan los resultados que se vayan obteniendo. Recordemos, el espacio publicitario queda asignado al anunciante sin tener el cuenta el tipo de usuario que entre en la pagina web. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Es por todo lo anterior comentado, que en este tipo de compra program\u00e1tica suelen realizarla anunciantes con presupuestos importantes que tienen claro donde quieren sus anuncios. <\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbcenter\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb2%\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbTrato Preferente\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][vc_column_text]\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">En los tratos preferentes los anunciantes con prioridad alta se les propone un acceso preferente a un inventario, en el que se establece un precio m\u00ednimo de CPM. El anunciante podr\u00e1 evaluar el inventario, pero no hay ninguna obligaci\u00f3n de comprarlo, por ello se le conoce como non-guaranteed. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Despu\u00e9s de todo ese proceso, si el inventario es de su inter\u00e9s, pujar\u00e1 por \u00e9l junto al resto de anunciantes. <\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbcenter\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb2%\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbPrivate Marketplace (PMP)\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][vc_column_text]\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">En este caso existe un inventario \u201cpremium\u201d que se reserva para algunos anunciantes. Para acceder a los private marketplace tiene que ser por invitaci\u00f3n previa, ya que se trata de pujas privadas. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Se establece un precio m\u00ednimo de puja, al que se le denomina floor price, a partir del cual los anunciantes pueden pujar. En cuento a segmentaci\u00f3n, los espacios publicitarios se ofertan seg\u00fan el tipo de contenido en la plataforma (fitness, moda, alimentaci\u00f3n, etc.). <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Normalmente los Private Marketplace son utilizados por p\u00e1ginas web con audiencias muy grandes. <\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbcenter\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb2%\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbReal Time Bidding\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][vc_column_text]\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">El Real Time Bidding es una de las formas m\u00e1s comunes de adquirir espacios publicitarios. Tal y como indica su nombre, es una subasta que ocurre a tiempo real, con una alta capacidad de segmentaci\u00f3n.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">B\u00e1sicamente los anunciantes van haciendo pujas para conseguir un espacio publicitario, en el que la audiencia concuerde con su p\u00fablico objetivo. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Cada anunciante establece una puja m\u00e1xima para mostrarse en el medio que mas le convenga. Estas pujas se trasladan al Ad Exchange, all\u00ed se selecciona la puja ganadora y el anuncio se publica autom\u00e1ticamente. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Una ventaja de este tipo de compra program\u00e1tica es que no hay un coste m\u00ednimo de acceso, lo cual rompe esa barrera de presupuesto que puede existir para muchas empresas. <\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbcenter\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb5%\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbAgentes que forman parte de la Compra Program\u00e1tica\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbcenter\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb2%\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbSell Side Platform (SSP)\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][vc_column_text]\n<p style=\"text-align: left;\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Lo que seria<\/span><span style=\"color: #999999; font-family: nexa; font-size: 18.6667px;\">\u00a0<\/span><span style=\"color: #999999; font-family: nexa; font-size: 14pt;\">plataformas del lado de la oferta, donde se ofertan los espacios publicitarios disponibles para anunciantes, vendedores, o cualquier parte interesada<\/span><span style=\"color: #999999; font-family: nexa; font-size: 18.6667px;\">.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbcenter\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb2%\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbDemand Side Platform (DSP)\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][vc_column_text]\n<p style=\"text-align: left;\" data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">En este caso, se tratan de plataformas del lado de la demanda, en estas, los anunciantes configuran sus campa\u00f1as y seleccionar\u00edan las caracter\u00edsticas de la audiencia que desean alcanzar. <\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbcenter\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb2%\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbData Management Platform (DMP)\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][vc_column_text]\n<p style=\"text-align: left;\" data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Son plataformas de gesti\u00f3n de datos, se encargan de recopilar datos y gestionar datos de usuarios para que luego se puedan utilizar en funciones de marketing digital.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbcenter\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb top_margin=\u00bb2%\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbAd Exchange\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][vc_column_text]\n<p style=\"text-align: left;\" data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Aqu\u00ed es donde todo se junta, en Ad Exchange, es donde DSP y SSP se encuentran para la compra y venta de espacios publicitarios. 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