{"id":1756,"date":"2022-08-12T13:08:54","date_gmt":"2022-08-12T11:08:54","guid":{"rendered":"https:\/\/semhexagon.com\/?page_id=1756"},"modified":"2023-03-20T13:40:54","modified_gmt":"2023-03-20T12:40:54","slug":"twitter","status":"publish","type":"page","link":"https:\/\/semhexagon.com\/en\/twitter\/","title":{"rendered":"Twitter"},"content":{"rendered":"[vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; 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background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][vc_custom_heading text=\u00bbWhat ads formats are there?\u00bb font_container=\u00bbtag:h2|text_align:center|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb css_animation=\u00bbfadeInRight\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb equal_height=\u00bbyes\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbpadding-4-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb centered_text=\u00bbtrue\u00bb background_color=\u00bb#d70033&#8243; background_color_opacity=\u00bb0.9&#8243; background_hover_color_opacity=\u00bb1&#8243; background_image=\u00bb1111&#8243; background_image_position=\u00bbcenter center\u00bb background_image_loading=\u00bbdefault\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bb15px\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb][vc_column_text max_width=\u00bb500&#8243;]\n<div class=\"b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first\">\n<div class=\"b02__rich-text twtr-scribe-clicks-within b02__type--xlarge \" data-twtr-scribe-section=\"c02-rich-text-editor\" data-twtr-scribe-element=\"PEAL\">\n<h2 style=\"text-align: center;\"><span style=\"font-family: nexa; color: #ffffff; font-size: 14pt;\">\u00abUsing 3 or more different ad formats increase the campaign awareness by 20% and the purchase intention by 7%\u00bb<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component\">\n<div class=\"b02__rich-text twtr-scribe-clicks-within b02__type--xlarge \" data-twtr-scribe-section=\"c02-rich-text-editor\" data-twtr-scribe-element=\"LTUH\">\n<p><span style=\"font-family: nexa; color: #000000; font-size: 10pt;\"><i><span class=\"twtr-color--gray-900\"><span class=\"twtr-color--gray-500\">Source: Nielsen Brand Effect (US\/UK\/JP\/CA), Q3 2015 &#8211; Q3 2018 Connect Campaigns.\u00a0<\/span><\/span><\/i><\/span><\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb advanced_gradient_angle=\u00bb0&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb gradient_type=\u00bbdefault\u00bb][tabbed_section style=\u00bbmaterial\u00bb alignment=\u00bbcenter\u00bb spacing=\u00bbdefault\u00bb tab_color=\u00bbExtra-Color-1&#8243; vs_content_animation=\u00bbfade\u00bb vs_link_animation=\u00bbopacity\u00bb vs_navigation_alignment=\u00bbleft\u00bb vs_navigation_width_2=\u00bb25%\u00bb vs_navigation_func=\u00bbdefault\u00bb vs_navigation_width=\u00bbregular\u00bb vs_navigation_spacing=\u00bb15px\u00bb vs_navigation_mobile_display=\u00bbvisible\u00bb vs_tab_spacing=\u00bb5%\u00bb icon_size=\u00bb24&#8243;][tab icon_family=\u00bbnone\u00bb title=\u00bbPromoted Ads\u00bb id=\u00bb1679316038079-5&#8243; tab_id=\u00bb1679316038080-8&#8243;][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]\n<ul>\n<li><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\"><strong><span style=\"color: #d70033;\">Image ads:<\/span> <\/strong>they allow to sow the product\/service with a single photo. <\/span><\/li>\n<li><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong><span style=\"color: #d70033;\">Video ads:<\/span><\/strong> attract more attention than a single photo. <\/span><\/li>\n<li><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong><span style=\"color: #d70033;\">Carousel ads:<\/span><\/strong> allows you to include up to six images or videos that slides horizontally. <\/span><\/li>\n<li><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong><span style=\"color: #d70033;\">Moment ads:<\/span><\/strong> breaks the 280 character limitation by allowing you to promote a collection of tweets. <\/span><\/li>\n<li><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong><span style=\"color: #d70033;\">Text ads:<\/span><\/strong> the strong point of this ad format is that by completely resembling to a standard tweet, it blends in with the rest of the content. <\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=\u00bbnone\u00bb title=\u00bbFollowers Ads\u00bb id=\u00bb1679316038097-3&#8243; tab_id=\u00bb1679316038097-8&#8243;][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbpadding-2-percent\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bbright\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">This ad format is designed to <strong><span style=\"color: #d70033;\">increase awareness<\/span><\/strong> by promoting an account in a specific audience and attract new followers. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=\u00bbnone\u00bb title=\u00bbTwitter Amplify\u00bb id=\u00bb1679316038114-1&#8243; tab_id=\u00bb1679316038114-5&#8243;][vc_column_text]\n<div class=\"b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first\">\n<div class=\"b02__rich-text twtr-scribe-clicks-within b02__type--xlarge \" data-twtr-scribe-section=\"c02-rich-text-editor\" data-twtr-scribe-element=\"6QKY\">\n<p><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">It divides into two ad formats: <\/span><\/p>\n<ul>\n<li><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\"><strong><span style=\"color: #d70033;\">Amplify pre-roll:<\/span><\/strong> allows you to choose among 15 content video categories in which your ad will be posted.<\/span><\/li>\n<li><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong><span style=\"color: #d70033;\">Amplify sponsorship:<\/span> <\/strong>provides advertisers a 1:1 pairing with a single publisher during the time of your choice and tweet level control for the duration of your campaign. Not allowed to self-service advertisers.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n[\/vc_column_text][\/tab][tab icon_family=\u00bbnone\u00bb title=\u00bbTwitter Takeover\u00bb id=\u00bb1679316038121-5&#8243; tab_id=\u00bb1679316038121-9&#8243;][vc_column_text]<span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Twitter takeover products are locations of mass reach. These locations can be divided in two: <\/span><\/p>\n<ul>\n<li><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\"><strong><span style=\"color: #d70033;\">Timeline Takeover:<\/span><\/strong> it places the brands at the top of the conversation as the first announcement of the day. <\/span><\/li>\n<li><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\"><strong><span style=\"color: #d70033;\">Trend takeover \/ trend takeover+:<\/span><\/strong> it places advertisements along with trends, placing messages where the conversation starts in the Explore Tab. <\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/tab][tab icon_family=\u00bbnone\u00bb title=\u00bbTwitter Live\u00bb id=\u00bb1679316038129-7&#8243; tab_id=\u00bb1679316038129-4&#8243;][vc_column_text]\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">With this format, companies get to maximize their streaming <strong><span style=\"color: #d70033;\">live content<\/span><\/strong> and create conversations with the audience they are really interested about.<\/span><\/p>\n[\/vc_column_text][\/tab][\/tabbed_section][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb bg_image=\u00bb5625&#8243; bg_position=\u00bbcenter center\u00bb background_image_loading=\u00bbdefault\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb top_margin=\u00bb5%\u00bb constrain_group_7=\u00bbyes\u00bb bottom_margin=\u00bb5%\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb color_overlay_2=\u00bb#ffffff\u00bb advanced_gradient_angle=\u00bb0&#8243; overlay_strength=\u00bb1&#8243; gradient_direction=\u00bbtop_to_bottom\u00bb enable_shape_divider=\u00bbtrue\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb gradient_type=\u00bbdefault\u00bb shape_type=\u00bbspeech\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][divider line_type=\u00bbNo Line\u00bb custom_height=\u00bb350&#8243; custom_height_tablet=\u00bb250&#8243; custom_height_phone=\u00bb300&#8243;][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbLets talk about Twitter\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb][vc_column_text]\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Before we start talking about Twitter ads campaigns, segmentation, target audience\u2026..etc, lets discuss some basic concepts to be able to understand each other. <\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbBasic concepts of Twitter\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb][vc_column_text]\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Lets make sure that we are clear on some of the basics of Twitter:<\/span><\/p>\n<ul>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\">\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\"><strong>Tweet:<\/strong> tweets are post up to 280 characters on twitter. <\/span><\/p>\n<\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\">\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Followers:<\/strong> These are users that have decided to follow another user on twitter.<\/span><\/p>\n<\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\">\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Mentions:<\/strong> Mentions are when a user includes @ and a user name on a tweet.<\/span><\/p>\n<\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\">\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Hashtags:<\/strong> hashtags are words or phrases preceded by # that group together tweets with similar themes. <\/span><\/p>\n<\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\">\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Retweets:<\/strong> this is when an user forwards a tweet to its followers. <\/span><\/p>\n<\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\">\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Likes:<\/strong> the likes happens when an user clicks on the button \u201clike\u201d in a tweet to show its approval. <\/span><\/p>\n<\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\">\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Account verification:<\/strong> An account verification is a process in which twitter verifies a users identity and places a check mark on their profile.<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\">These concepts are essential to understand how twitter works and how users interact in the platform.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbBasic concepts on Twitter Ads\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb][vc_column_text]\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Here are some basic concepts on twitter advertisement:<\/span><\/p>\n<ul>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\"><strong>Promoted ads:<\/strong> promoted ads are tweets paid by advertisers to reach a target audience on twitter.<\/span><\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Target audience:<\/strong> advertisers can choose a target audience based on their interests, location, demographics and behavior.<\/span><\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Ad format:<\/strong> Twitter offers different ad formats, such as images, videos, carousel ads and more.<\/span><\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Advertisement budget:<\/strong> advertisers can establish their own advertisement budget for each campaign.<\/span><\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Interaction fees:<\/strong> advertisers pay for interaction with their ads, such as clicks, retweets and answers.<\/span><\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Advertisement platform: <\/strong>Twitter ads is the advertisement platform of twitter where advertisers can create and manage their ad campaigns.<\/span><\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Monitoring and measurement: <\/strong>Twitter offers you monitoring and measurement tools, to help advertisers understand the impact of their ads.<\/span><\/li>\n<\/ul>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">These concepts are essential to understand how advertisement in twitter works and how advertisers can use the platform to promote their products or services. <\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbHow advertisement works on Twitter?\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb][vc_column_text]\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Advertisement on twitter works through sponsored ads, which are paid tweets by the advertisers to reach a target audience. Advertisers can choose their target audience based on interests, location, behavior and demographics. Twitter use a auction system to establish which ad is going to be shown to users and ad prices are based on the quality and demand of the ad. Advertisers pay for interaction with their ads, such as clicks, retweets, answers and visits to their website. <\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbTarget audience on Twitter Ads\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb][vc_column_text]\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">When choosing a target audience on Twitter ads, advertisers can choose their audience according to: <\/span><\/p>\n<ul>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\"><strong>Interests:<\/strong> based on search terms, keywords and topics that users follows or interact with.<\/span><\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"color: #999999;\"><strong><span style=\"font-family: nexa; font-size: 14pt;\">Ubicaci\u00f3n:<\/span><\/strong><\/span><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"> Based on the users geographic location, including countries, regions, cities and zip codes.<\/span><\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"color: #999999;\"><strong><span style=\"font-family: nexa; font-size: 14pt;\">Demographic:<\/span><\/strong><\/span><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"> Based on the users demographic information, such as age, gender, language, etc.<\/span><\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Behavior:<\/strong> based on the users activities line, such as recent purchases, online interests, etc.<\/span><\/li>\n<li data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Custom audience:<\/strong> Based on the users that have previously interact with the advertiser content or web.<\/span><\/li>\n<\/ul>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;11pt&quot;},{&quot;_&quot;:&quot;font_family&quot;,&quot;value&quot;:&quot;inherit&quot;},{&quot;_&quot;:&quot;em&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#191919&quot;},{&quot;_&quot;:&quot;background_color&quot;,&quot;value&quot;:&quot;#ffffff&quot;},{&quot;_&quot;:&quot;superscript&quot;,&quot;value&quot;:false},{&quot;_&quot;:&quot;subscript&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">Advertisers can combine this criteria to create a custom target audience and ensure that their ads reach the right people. <\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbTwitter Ads auction system\u00bb font_container=\u00bbtag:h3|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb][vc_column_text]\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">The auction system of Twitter Ads works as follows: <\/span><\/p>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">1. Advertisers create an ad and define their target audience. <\/span><\/p>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">2. Twitter displays the ad to a portion of their target audience and collects information on the effectiveness of the ad. <\/span><\/p>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">3. Based on the quality and effectiveness of the ad, as well as the demand of the target audience, a price is determined for the interaction with the ad.<\/span><\/p>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\">4. Advertisers compete for advertising space in the Twitter auction, offering different prices per interaction. <\/span><\/p>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;,&quot;value&quot;:false}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\"><a style=\"color: #999999;\" href=\"https:\/\/business.twitter.com\/es\/help\/troubleshooting\/bidding-and-auctions-faqs.html\">Twitter Ads auction system <\/a>is a fair and efficient way to determine which ads are shown to users and at what prices, ensuring that advertisers get the best value for their ad spend.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; gradient_direction=\u00bbleft_to_right\u00bb shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb column_position=\u00bbdefault\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb0.3&#8243; width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb animation_type=\u00bbdefault\u00bb bg_image_animation=\u00bbnone\u00bb border_type=\u00bbsimple\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb][vc_custom_heading text=\u00bbMain advantages of Twitter\u00bb font_container=\u00bbtag:h2|text_align:left|color:%23d70033&#8243; use_theme_fonts=\u00bbyes\u00bb][vc_column_text]\n<ul>\n<li>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\" data-syno-text=\"true\"><strong>Reach:<\/strong> Twitter ads can reach a wide audience worldwide.<\/span><\/p>\n<\/li>\n<li>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Segmentation:<\/strong> advertisers can choose their target audience based on interests, location, demographic and behavior. <\/span><\/p>\n<\/li>\n<li>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Interaction:<\/strong> Twitter ads can generate interactions with users, such as clicks, retweets and answers. <\/span><\/p>\n<\/li>\n<li>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Measurement:<\/strong> Twitter provides measurement tools to help advertisers understand the impact of their ads. <\/span><\/p>\n<\/li>\n<li>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Flexibility:<\/strong> Advertisers can choose from different ad formats, such as images, videos and carousel. <\/span><\/p>\n<\/li>\n<li>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Cost:<\/strong> Twitter ads are affordable to different advertising budgets and advertisers pay only for interaction with their ad. <\/span><\/p>\n<\/li>\n<li>\n<p data-syno-attrs=\"{&quot;textMarks&quot;:[{&quot;_&quot;:&quot;strong&quot;}]}\"><span style=\"font-family: nexa; font-size: 14pt; color: #999999;\"><strong>Integration with other platforms:<\/strong> advertisers can use twitter in conjunction with other advertising platforms for a comprehensive marketing strategy. <\/span><\/p>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbin_container\u00bb full_screen_row_position=\u00bbmiddle\u00bb column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb row_border_radius=\u00bbnone\u00bb row_border_radius_applies=\u00bbbg\u00bb overflow=\u00bbvisible\u00bb overlay_strength=\u00bb0.3&#8243; 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font-size: 14pt; color: #999999;\" data-syno-text=\"true\">By having integrated both Twitter and 7 other platforms you can have in a single panel all your campaigns, in addition to having access to all the benefits that hexagon has.<\/span><\/p>\n[\/vc_column_text][vc_row_inner column_margin=\u00bbdefault\u00bb column_direction=\u00bbdefault\u00bb column_direction_tablet=\u00bbdefault\u00bb column_direction_phone=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb row_position=\u00bbdefault\u00bb row_position_tablet=\u00bbinherit\u00bb row_position_phone=\u00bbinherit\u00bb overflow=\u00bbvisible\u00bb pointer_events=\u00bball\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_tablet=\u00bbinherit\u00bb column_padding_phone=\u00bbinherit\u00bb column_padding_position=\u00bball\u00bb bottom_margin=\u00bb3%\u00bb column_element_spacing=\u00bbdefault\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb advanced_gradient_angle=\u00bb0&#8243; 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